Guitar Hero Celebrates 20 Years – How a Plastic Axe Connected the Gap Among Music Generations

Marking 20 years after the legendary game debuted across the Atlantic, providing everyday gamers the means to become rock legends. Not in reality, but try convincing someone who's nailed Free Bird’s lengthy instrumental break in front of a packed living-room audience.

Developed by the developers, Guitar Hero gave players a plastic guitar peripheral to match coloured notes moving along the display in time with a song. Every sequence corresponded to particular chords, creating the feel of an authentic performance.

Harmonix previously tried its hand in the music genre before partnering with RedOctane, which was purchased by the gaming giant during the mid-2000s. Collaboratively, they laid the groundwork for an unlikely billion-dollar series which made a remarkable influence on numerous musicians included, introducing classic groups to a new generation of younger players.

Michael Dornbrook, ex-chief operating officer of Harmonix, recalls the early financial challenges of licensing the songs – despite the fact the first two games primarily featured cover versions.

“We rerecorded all the music because the cost was so high,” he says. “Despite having the publishing rights alone, it proved extremely difficult. We failed to secure acts such as the Who – RedOctane was operating on a shoestring budget, and our team was fairly certain it would fail. However, when the game became a hit, album purchases and radio play were going up, all artists desired to be in.”

He continues: “Among the amazing things was the number of mothers and fathers got in touch and thanked us for exposing their children to the songs they loved. It evolved into an intergenerational thing.”

Timeless Music Gains a New Audience

Northern Irish group one featured act included Never Too Late on the 2008 game Guitar Hero World Tour. Lead musician Paul Mahon remembers the way the game brought classic rock back into vogue: “Guitar Hero provided a bigger, new demographic. Generally this had been considered music that was past it, but then once it got featured on the game young people were finding it, abruptly it became trendy. This validated the genre, and got rid of the ‘dad rock’ tag. It gave our catalog renewed popularity.”

In 2008, the band's first record remained unreleased in the US, so Guitar Hero was a key medium for exposure for the group as they went on a North American tour opening for the rock giants. “Their crew were playing Never Too Late during travel, and several recognized us from Guitar Hero,” Mahon says.

Major Band Spin-offs and Lasting Impact

Music's heavyweight names soon capitalised on the game's success, including bands like Aerosmith, Metallica and Van Halen starring in specialized spin-off titles centered around their music collections and associated stories, visuals and rock’n’roll mythology. In the case of, Guitar Hero: Aerosmith, reportedly to have made the band greater revenue compared to their records. It moved well over 500,000 copies in its first week, and sales of their songs rose significantly during an era when the music business was already collapsing.

Guitar Hero still motivates nimble-fingered dedication among its fans. Earlier this year, an online personality completed a remarkable feat featuring Through the Fire and Flames – an infamously tough power-metal song made popular by Guitar Hero – on Clone Hero, a freeware game with similar gameplay but an array of personalization features. The song is challenging enough on expert mode, let alone played at increased tempo while hitting every one of its near 4,000 notes. The streamer claimed requiring months of practice of practice.

“The game is a fun, fantasy thing. If you play Call of Duty, it doesn't imply you ought to use actual weapons and enlist,” notes musician Herman Li.

DragonForce had already wrapped up a successful tour before their hit appeared in the third game, but Li says it turned them into widely recognized. “I recall the record label calling to tell me that our selling albums rapidly,” he says. “Popularity surged when we next toured, and we were playing right ahead of top acts at the event.”

Indeed, the band's visibility from Guitar Hero was so immense that it has risked eclipsing all other accomplishments. Last year, the song was used in promotional material for Despicable Me 4. “In the past I felt differently, but I’ve made peace with it,” he admits. “If you only hear one DragonForce song, that's fine – each person has their own musical journey and I’m glad we played a role in fans' experiences”.

Enduring Impact of a Iconic Controller

The best promotion, be it for automobiles, clothes or games, extends beyond mere transactions – it evokes a longing. Did Guitar Hero harness this? “That’s exactly what we were aiming to achieve,” Dornbrook says. “The excitement of being a rock star on the stage. From day one, the co-founders believed there’s an instinctive human desire to make music, and their goal was to leverage innovation to enable everyone to do it”.

Most of Guitar Hero games came out over a mere five-year period between 2005 and 2010, including derivative titles such as the DJ version, including a spinning deck, and Band Hero. After that, the publisher’s interest on peripherals died down, except for a brief comeback in 2015.

Games like Clone Hero and Fortnite Festival have kept the community alive, and there’s set to be a new product from the original publisher on the way. A new studio has entered production on its debut music game. Original co-founders are participating in advisory roles. Are gamers prepared to welcome a new entry following Guitar Hero?

“Our team believed such titles could be like Madden where you can update every year,” Dornbrook says. “With abundant fresh tracks that it could be evergreen, thus I remain hopeful. It's entirely possible for it to continue with new generations.”

Christine Carey
Christine Carey

A cultural historian and critic with a passion for uncovering timeless themes in modern artistic expressions.